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Sainsbury's blames toy sales for quiet Christmas

14188141189_b064ae5485_b.jpg?profile=RESIZE_710xThe boss of Sainsbury's has said sales were lower during the Christmas period because fewer people bought toys.

Mike Coupe told the BBC that toy sales had fallen by 20% across the market in the last two years.

"The challenge was in a couple of categories, particularly gaming and toys," he said, adding that there were no major releases to boost sales in the run-up to Christmas.

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BBC News

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