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Amber Rudd challenged on cost of campaign and accuracy of its claims about new benefit

A cross-party group of MPs have written to Amber Rudd, the work and pensions secretary, demanding more details of a reported £250,000 “unbranded” PR campaign to promote universal credit.

A leaked internal document revealed by the Guardian this week says the Department for Work and Pensions (DWP) has taken out newspaper advertorials purporting to “myth-bust common inaccuracies” about universal credit in a “UC-uncovered investigation.”

The campaign, consisting of an advert wrapped around the Metro newspaper and a four-page feature inside, will not feature any DWP branding, according to the leaked memo. “The features won’t look or feel like UC – you won’t see our branding,” it states.


The Guardian

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