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The Co-operative Food is investing £100m in price this year and launching a ‘Fair and Square’ campaign as part of its strategy to become the leading convenience retailer in Britain through a focus on price, own-label food and store refurbishments.... http://www.marketingweek.co.uk/sectors/retail/news/co-op-food-enters-price-war-with-fair-and-square-campaign/4010241.article
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  • Not sure about this move. Ultimately the private sector supermarkets can burn their shareholders' money for a while, but the co-operative group is already at zero dividend. I think it would be better to concentrate on efficiency and also highlight "if we make a profit, we must have charged more than we needed to, so we give it back to you" but in a more marketing-y way.
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