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Jamie_Oliver_%28cropped%29.jpg?profile=RESIZE_710xTV chef’s group sets sights on joining global social and environmental movement

Jamie Oliver is to turn the remains of his business empire into an ethical “B Corporation” that officially gives equal weight to people, the planet and profit.

The former Naked Chef sees it as a way to knit his campaigning on issues such as childhood obesity and animal welfare into the fabric of the business which, following the collapse of the Jamie's Italian chain, encompasses his successful publishing, broadcasting and licensing interests.

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The Guardian

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