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Weight Watchers slims down in rebrand

Weight Watchers has unveiled a slimmed down version of its name, rebranding itself WW, in what it says marks "the next stage of the company's evolution".

The company says the new name reflects its development from focusing on weight loss to overall health and wellness.

But the chief executive was unable to explain what the letters WW stood for.

Mindy Grossman said they did not stand for Weight Watchers or "Wellness that Works", a phrase the company has trade marked, but were simply "a marque".

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BBC News

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