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Unilever to cut plastic use to appeal to Gen Z

13608116013_5490bbd1a2.jpg?profile=RESIZE_710xUnilever, which owns brands such as Surf and PG Tips, says it plans to halve the amount of new plastic it uses in a bid to appeal to younger shoppers.

The firm is responsible for producing 700,000 tonnes of new plastic a year.

But Unilever plans to slash that figure over the next five years by using more recycled plastic and finding other alternative materials.

Nevertheless, Unilever boss, Alan Jope, holds that plastic is a "terrific material".

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BBC News

 

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