Young people may turn to less-sweet drinks, but those who already have high-sugar diets unlikely to change habits
The new sugar tax on soft drinks may see young people switch to healthier beverages, but it is unlikely to help those who have a high-sugar diet, a new study finds.
Three economists at the Institute for Facial Studies – Pierre Dubois, Rachel Griffith and Martin O’Connell – have raised questions about the efficacy of the government’s soft drinks industry levy.
Drinks makers who do not cut sugar levels will have to pay 18p a litre on drinks that have more than 5g of sugar per 100ml and 24p a litre on those that have 8g or more of sugar per 100ml. Already about half of makers have reduced sugar content.