With Traidcraft in crisis, Paul Gosling looks at debate surrounding the drive for a more ethical way of doing business around the world
Traidcraft – one of the pathfinders of Fairtrade commerce in the UK – is in crisis. After completing a restructuring exercise the organisation will be employing just 12 staff, down from the current 67. Twenty two staff have chosen voluntary redundancy, while 45 have been issued formal redundancy notices.
In a statement, the company says: “Returning the business to profit will involve a simpler range of products. The new Traidcraft will establish core grocery lines; carry fewer craft lines; encourage communities to buy co-operatively and in bulk, saving on packaging and benefiting the planet; [and] deliver discounts through a membership model for supporters.”