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'The project must repay investors but we also want to make sure a meaningful amount of benefit is derived for community'

Crowdfunding and community share offers are becoming more important as sources of finance, fuelled by the rise of social media and new ideas around the sharing economy.

But these offers do not work unless the message goes out – which has given rise to a series of marketing initiatives which range from widespread social media campaigns to targeted messages to established investors.

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Co-operative News - Global Hub

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