Alumni lead Katie Cosgrave presented lessons from the organisation, set up to work with working class youth in Manchester, at the Practitioners Forum
Ask any co-operative business to list some of its biggest challenges, and more likely than not the issue of ‘engaging young people’ will come up. Almost one third of the world’s population is under 18. Young people have an influence on decision-making at all levels; they are future members, customers and colleagues.
At the 2018 Practitioners Forum, organised by Co-operatives UK, Katie Cosgrave from the Reclaim Project looked at the issue of engaging and campaigning with a younger audience. How do you reach a younger demographic through campaigning? Who really benefits from the campaigns? And how can you reach the ‘unreachable’?