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A TV advert for Heinz baked beans has been banned for comparing its nutritional value to a protein shake.

The commercial, seen in February, shows a woman implying a bowl of baked beans has as much protein, fibre and fat as her partner's drink.

The Advertising Standards Authority (ASA) said its regulations do not allow claims that one food has "as much" of a nutrient or nutrients as another food.

Heinz Foods said it was "disappointed" but would not run the ad again.


BBC News

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