Electric carmaker Tesla has said it will cut its workforce by 7% after the "most challenging" year in its history.
In an email to staff on the firm's website, founder Elon Musk said that growth had been strong.
But he added it was difficult to make Teslas with their new and developing technology as cheaply as conventional cars, and the firm's cars were still "too expensive for most people".
Tesla employs more than 45,000 people, indicating it will cut about 3,000.
Mr Musk said 2018 was Tesla's "most successful" yet, in which it delivered almost as many cars as it had in all the previous years of its existence combined.