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Councils say money for National Citizen Service would be better spent tackling knife crime

David Cameron’s flagship youth scheme, which has faced criticism for using large amounts of government funding to reach relatively few teenagers, is to receive a rebrand costing up to £10m.

The request for a brand and creative agency partner to revamp the National Citizen Service (NCS) prompted condemnation from councils, who say the money would be better spent on severely cut local youth services.

The Local Government Association (LGA), which represents 370 councils in England and Wales, said the money could usefully be spent countering the recent spate of knife crime among young people.

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The Guardian

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